Since 1999 the Observatory has showcased its research at its annual workshop in Parma.
The format has been established over the years as a full day of research presentations, successful case histories, industry roundtable discussions and a networking lunch.
The theme of the workshop differs each year:
2020 Restarting by Loyalty
2019 Data, value and loyalty
2018 Loyalty in the Age of Experience
2017 Loyalty Marketing Evolution: International Stories and Leaders
2016 Loyalty Disruption? Emotions, Big Data and New Players
2015 15 Years of Loyalty Marketing: What’s Next?
2014 From Print to Digital: What Happens to Loyalty?
2013 Growing Through loyalty in Times of Economic Crisis
2012 Brand Loyalty Strategies: From Macro to Micro Approaches
2011 The Value of Loyalty in the Choice Overload Age
2010 The Future of Loyalty Marketing: New Models and Technologies
2009 Ten Years of Loyalty Marketing in European Retailing
2008 Channel Loyalty: Making Channel Partners Loyal
2007 Innovation in Promotions
2006 Partnerships for Value Creation
2005 Creating Value with Customer Information
2004 Measuring Promotion Effectiveness
2003 Data Mining for Value Creation and Loyalty
2001 Creating Relationships in the Internet Age
1999 Value from Customer Relationships