We specialize in Behavioral Loyalty and we support medium and big companies that want to digitalize or strengthen all the processes aimed at engaging, understanding, and retaining users. We craft and accelerate loyalty programs for end consumers and distribution chain.
Our activity relies on a proprietary algorithm that assigns a dynamic potential value to every user that changes over time, the Customer Value Index (CVI).
The CVI tracks and analyzes user behavior across both existing company touch points and new touch points provided by us, all of which are integrated into our Customer Data Platform.
Besides identifying digital communities that can be monetized and creating special ghost loyalty programs, the platform also allows for the update of corporate legacy systems and CRM records. 
In 2019, we launched our international affiliate program and signed our first deals in Peru, Mexico, and Kosovo.
In 2020, loyalty program EdisonVille developed for Edison Energia won the Best Use of Gamification to Enhance Loyalty category at the London Global Awards and went on to collect the Grand Prix at the Milan Brand Loyalty Awards in the Best CRM Project category. 

THE WORLD'S FIRST CUSTOMER DATA SCIENCE PLATFORM. Dunnhumby is the global leader in customer data science, enabling businesses around the world to compete and thrive in today's data-driven economy. We always put the customer first. 

Our mission: to enable companies to grow and reimagine themselves by making customer-driven decisions.With a deep heritage and expertise in retail, one of the world's most competitive markets, with vast amounts of multi-dimensional data, today dunnhumby enables companies around the world, across all industries, to be Customer First.The dunnhumby Customer Data Science platform is our unique blend of technology, software and consulting, enabling companies to increase profits by delivering personalised experiences for their customers - in-store, offline and online. Dunnhumby employs over 2,000 experts in offices across Europe, Asia, Africa and the Americas working for innovative and iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley's, L'Oreal and Monoprix.

Click here to access at case studies and reports shared by Dunnhumby.

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Promotion Magazine - O.P.S.

Promotion Magazine is a leading Italian bimonthly marketing magazine focused on promotions, rewards, loyalty programs and in-store marketing. Promotion Magazine offers insight, news and case histories from the world of loyalty and direct marketing.

Promotion, edited by O.P.S., is read by more than 50 000 managers yearly (marketing managers, general managers, buyers), who want to keep pace with market developments.