Loyalty Management is a key driver of companies’ success

The Osservatorio Fedeltà develops research and training projects for companies on Loyalty and CRM

Get inspired by our international speakers at our last Workshop by watching their speech!

"Loyalty Management" is the new book of Cristina Ziliani and Marco Ieva to trace the evolution of thinking and practice in loyalty management.

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THE ANNUAL WORKSHOP
venerdì 15 ottobre 2021

Digital Loyalty Revolution

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NEWS

PUBLICATIONS

I touchpoint della loyalty nella Gdo italiana in tempo di Covid-19

Il paper illustra i cambiamenti avvenuti nei touchpoint della loyalty nella GDO italiana in tempi di Covid-19. Inoltre, il paper fornisce una panoramica della salute dei programmi fedeltà attualment [...]